How to Repurpose Blog Posts into Pinterest Pins That Drive Traffic

If you're creating blog content but ignoring Pinterest, you're leaving serious traffic on the table. Pinterest isn't just a social media platform—it's a visual search engine with over 450 million monthly active users actively looking for solutions to their problems.

The best part? Unlike Instagram or Twitter posts that disappear within hours, Pinterest pins can drive traffic to your blog for months or even years. Let's dive into exactly how to repurpose your existing blog posts into Pinterest pins that actually perform.

Why Pinterest Should Be Part of Your Content Repurposing Strategy

Before we get into the how, let's address the why. Pinterest offers unique advantages that make it essential for content creators:

Evergreen Traffic: A single pin can continue driving visitors to your site 6-12 months after posting. Compare this to a tweet that's relevant for about 18 minutes.

Intent-Driven Users: Pinterest users are actively searching for ideas, solutions, and products. They're not passively scrolling—they're planning and researching.

High Click-Through Rates: Pinterest drives more referral traffic to websites than any other social platform except Facebook.

SEO Benefits: Pinterest acts as a secondary search engine, and your pins can even appear in Google image searches.

What Makes a Blog Post Perfect for Pinterest?

Not every blog post translates well to Pinterest. Here's what works best:

High-Converting Content Types

1. How-to guides and tutorials - Step-by-step content performs exceptionally well
2. List posts - "10 Ways to..." or "25 Ideas for..." headlines are Pinterest gold
3. Tips and advice articles - Practical, actionable content users want to save
4. Recipes and DIY projects - Visual, instructional content with clear outcomes
5. Infographics and data-driven posts - Information that's easy to scan and share

Content That Struggles on Pinterest

• Opinion pieces without actionable takeaways
• News articles and time-sensitive content
• Personal stories without universal lessons
• Posts that require extensive context

Step-by-Step: Turning One Blog Post into Multiple Pinterest Pins

Here's the process I use to extract maximum value from every blog post:

Step 1: Identify Pin-Worthy Elements

Read through your blog post and highlight:

• The main headline (your primary pin)
• Key statistics or data points
• Step-by-step processes
• Quotable insights
• Tips that stand alone
• Before/after comparisons

A 1,500-word blog post can easily yield 5-10 unique pin ideas.

Step 2: Write Compelling Pin Titles

Your pin title is everything. Pinterest users decide whether to click based on the title and image alone.

Effective formulas:

• "How to [Achieve Desired Result] in [Timeframe]"
• "[Number] [Adjective] Ways to [Solve Problem]"
• "The Ultimate Guide to [Topic]"
• "[Topic]: Everything You Need to Know"
• "Stop [Common Mistake] and Start [Better Approach]"

Examples from a blog post about productivity:

• Original headline: "Boost Your Productivity"
• Better pin titles:
  • "How to Double Your Productivity in Just 30 Days"
  • "7 Morning Habits That Skyrocket Your Focus"
  • "The 2-Minute Rule That Changed How I Work"

Step 3: Design Pins That Stop the Scroll

Pinterest is visual-first. Your pins need to stand out in a sea of content.

Optimal pin specifications for 2026:

• Aspect ratio: 2:3 (1000 x 1500 pixels recommended)
• File format: PNG or JPEG
• File size: Under 20MB
• Text: Large, readable fonts that work on mobile

Design best practices:

• Use bold, contrasting colors
• Include your website URL or logo
• Keep text to 6-8 words maximum on the image
• Use high-quality images (stock photos work fine)
• Create consistent templates for brand recognition

Step 4: Write SEO-Optimized Descriptions

Pinterest is a search engine, so keywords matter. Your pin description should:

• Include your target keyword in the first line
• Be 100-500 characters (sweet spot is 200-300)
• Include a clear call-to-action
• Use relevant hashtags (2-5 per pin)
• Sound natural, not keyword-stuffed

Example description: "Learn how to repurpose your blog content into Pinterest pins that drive consistent traffic. This step-by-step guide covers everything from design tips to SEO optimization. Save this pin and click through for the full tutorial! #PinterestMarketing #BloggingTips #ContentRepurposing"

Step 5: Create Multiple Pins Per Post

Here's where the magic happens. For every blog post, create at least 3-5 different pins:

1. Main pin: Features your headline and a compelling image
2. Tips pin: Highlights 3-5 key tips from the post
3. Quote pin: Features a powerful statement from your content
4. Infographic pin: Summarizes data or steps visually
5. Question pin: Poses a problem your post solves

Why multiple pins? Different designs appeal to different users, and you can test what resonates with your audience.

Best Practices for Pinning Your Repurposed Content

Creating pins is only half the battle. Here's how to maximize their reach:

Timing and Frequency

• Consistency matters: Pin regularly rather than in batches
• Best times: Evenings and weekends see higher engagement
• Fresh pins first: Pinterest prioritizes new content

Board Strategy

• Create topic-specific boards: "Blogging Tips," "Content Marketing," etc.
• Optimize board names: Use keywords your audience searches for
• Write board descriptions: Include relevant keywords naturally

Group Boards and Tailwind Communities

• Join group boards in your niche for extended reach
• Use Tailwind Communities to connect with other pinners
• Follow the rules of each board you join

Tools That Make Pinterest Repurposing Easy

You don't need to be a designer to create great pins. These tools simplify the process:

Design Tools:

• Canva (free templates designed for Pinterest)
• Adobe Express
• Tailwind Create

Scheduling Tools:

• Tailwind (purpose-built for Pinterest)
• Later
• Planoly

Analytics:

• Pinterest Analytics (free)
• Tailwind Insights

Real Results: What to Expect

Setting realistic expectations is important. Here's what consistent Pinterest repurposing can achieve:

First 3 months:

• Building your pin library
• Learning what resonates
• Seeing initial traffic trickle in

Months 3-6:

• Pins start gaining traction
• Traffic becomes more consistent
• You identify your best-performing content types

After 6 months:

• Compounding effect kicks in
• Older pins continue driving traffic
• Pinterest becomes a significant traffic source

The key is patience and consistency. Pinterest is a long game, but the payoff is traffic that doesn't disappear when you stop posting.

Common Mistakes to Avoid

Learn from others' failures:

1. Using horizontal images: Vertical pins (2:3 ratio) dramatically outperform horizontal ones
2. Ignoring SEO: Pinterest is a search engine—treat it like one
3. Inconsistent pinning: Sporadic activity hurts your reach
4. Duplicating pins: Create fresh designs, don't repost identical pins
5. Forgetting mobile users: Most Pinterest users browse on mobile—test your pins on small screens

Your Pinterest Repurposing Checklist

Before you go, here's a quick checklist for every blog post:

• Identify 3-5 pin-worthy elements from your post
• Write compelling titles using proven formulas
• Design vertical pins (1000x1500 pixels)
• Write keyword-rich descriptions
• Add to relevant boards
• Schedule pins at optimal times
• Track performance and iterate

Start Repurposing Today

Every blog post you've written is an untapped opportunity for Pinterest traffic. The content already exists—you just need to repackage it for a visual audience.

Start with your top 5 performing blog posts. Create 3 pins for each. Schedule them over the next few weeks. Then watch as Pinterest becomes a reliable, growing traffic source.

Ready to streamline your content repurposing? RemixPost helps you transform any piece of content into platform-optimized posts in seconds—including Pinterest-ready descriptions and hashtags. Stop spending hours reformatting and start scaling your content today.